W. Edwards Deming Quotes

Purpose is what gives life a meaning.

Free from what? What does that matter to Zarathustra! Clearly, however, shall your eye show to me: free for what?

I like everything I do to have some kind of meaning.

I would have to think about it for two or three months before I decided to do something which would have meaning. And it would have to be more than just an impression or pleasure. I would need an objective, a meaning. That is the only thing that could help me.

No good fish goes anywhere without a porpoise.

I don't know why we are here, but I'm pretty sure that it is not in order to enjoy ourselves.

It is futile to fight against, if one does not know what one is fighting for.

What is the why behind everything you do?

Never forget why you're really doing what you're doing.

It doesn't matter what you can do if you don't know why you're doing it.

Life has value only when it has something valuable as its object.

The value of identity of course is that so often with it comes purpose.

I need to have a reason why I'm doing something. Otherwise I'm lost.

Everything I do is meaningful.

Anything I do, I'm doing it for a reason.

I think purpose is the most important thing because once you understand that, everything else becomes easy.

Focus on a specific intention... A goal is often fueled by fear... An intention is fueled by a sense of purpose.

Perhaps that is the secret. It is not what we do, so much as why we do it.

Everything is done with a goal, and that goal is "good."

Purpose is stronger than object.

A man without a goal is like a ship without a rudder.

You can do bigger and bigger things. For what?

It's hard to make something feel like it needs to exist.

There is a reason for everything.

The least of things with a meaning is worth more in life than the greatest of things without it.