William Bernbach Quotes
The difference between the forgettable and the enduring is artistry.
Citations
Bernbach, William. Bill Bernbach Said... DDB Needham Worldwide, 1989.
Related Quotes
William Bernbach was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach (DDB). He directed many of the firm's breakthrough ad campaigns and had a lasting impact on the creative team structures now commonly used by ad agencies.