Jerome Bruner Quotes
Stimuli, however, do not act upon an indifferent organism.
Bruner, Jerome S. "Personality Dynamics and the Process of Perceiving." Perception: An Approach to Personality, edited by R. R. Blake and G. V. Ramsey, Ronald Press, 1951, p. 121.
Referring to negative campaign advertising:
Jerome Seymour Bruner was an American psychologist who made significant contributions to human cognitive psychology and cognitive learning theory in educational psychology. Bruner was a senior research fellow at the New York University School of Law. He received a B.A. in 1937 from Duke University and a Ph.D. from Harvard University in 1941. He taught and did research at Harvard University, the University of Oxford, and New York University. A Review of General Psychology survey, published in 2002, ranked Bruner as the 28th most cited psychologist of the 20th century.