Robert K. Gardner Quotes
It works. People respond to it.
Context
Referring to negative campaign advertising:
Topics
Campaign Strategy
Impact
Motivation, Motivations
Response
Success
Negative Campaigning
Conditioning
Effectiveness
Outcome
People
Political Advertising, Political Advertisements, Political Commercials
Positive
Positive Reinforcement
Reaction
Works
Result
Behavioral Change
Cognitive Learning
Operant Conditioning
Positive Outcomes
Reinforcement Strategies
Reward System
Stimulus Response
Citations
Robert K. Gardner, Media Producer for Gerald Ford's Presidential Campaign, Business Week, June 20, 1988
Sourced by: Eigen's Political and Historical Quotations
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