Steve Blank Quotes
Startups have finite time and resources to find product/market fit before they run out of money. Therefore startups trade off certainty for speed, adopting 'good enough decision making' and iterating and pivoting as they fail, learn, and discover their business model.
Citations
Blank, Steve, and Bob Dorf. The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company. K&S Ranch, 2012.
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Steve Blank (born 1953) is a Silicon Valley entrepreneur based in Pescadero, California.