Frank Luntz Quotes
Sound science must be our guide in choosing which problems to tackle and how to approach them.
Luntz, Frank. "The Environment: A Cleaner, Safer, Healthier America." Luntz Research Companies, 2002.
While the context applied to making business policy decisions, he also advocated it for politics and managing government. If policy makers or managers speculate and then act to fix possible and imaginable problem, they will waste time and resources dealing with eventualities that may never come to pass. A better strategy is to obtain data, analysize that, and fix the problems that we know will occur.
Frank Ian Luntz is an American political and communications consultant, pollster and pundit, best known for developing talking points and other messaging for Republican causes. His work has included assistance with messaging for Newt Gingrich's Contract with America, and public relations support for pro-Israel policies in the Israeli–Palestinian conflict. He advocated use of vocabulary crafted to produce a desired effect; including use of the term death tax instead of estate tax, and climate change instead of global warming.