Satoru Iwata Quotes


Selling five million units in less than 14 months means DS is the fastest among any game machines ever launched in Japan to hit that level. To achieve this rapid growth, we were required not only to go after frequent game players, but to reel back people who had left games and to make video games enjoyable for those who had not played games at all.


Citations

Iwata, Satoru. "Financial Results Briefing." Nintendo Investor Relations, Nintendo Co., Ltd., 25 Apr. 2006.

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Satoru Iwata
Satoru Iwata
  • Born: December 6, 1959
  • Died: July 11, 2015
  • Nationality: Japanese
  • Profession: Businessman

Satoru Iwata was a Japanese businessman, video game programmer, video game designer, and producer. He was the fourth president and chief executive officer (CEO) of Nintendo. He was a major contributor in broadening the appeal of video games by focusing on novel and entertaining games rather than top-of-the-line hardware.