John Battelle Quotes

The model of Yood is 'taking search out of search.'

The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we're a long, long ways from that.

Search as a paradigm will continue to be probably even increasingly important because the information that's out there is only going to grow exponentially - and the only way to sort through all that is by some form of search.

There are a lot of services trying to solve the information discovery problem, and no one has got it right yet.

Augmented reality will drive all things like chat, social networking, photos, videos, organizing data, modeling, painting, motion capture, and visual programming. Every form of computing will be combined together and unified in a single platform.

Computers ought to help people find their own best path through lots of textual information.

I've come to a view that humans will continue to do what we do well, and that computers will continue to do what they do very well, and the two will coexist, but in different spaces.

My goal for technology has always been to reach a point where the technological mediation becomes invisible.

When you use Google, do you get more than one answer? Of course you do. Well, that's a bug. We have more bugs per second in the world. We should be able to give you the right answer just once. We should know what you meant.

We want Google to be the third half of your brain.

Google Now is one of those products that to many users doesn't seem like a product at all. It is instead the experience one has when you use the Google Search application on your Android or iPhone device (it's consistently a top free app on the iTunes charts). You probably know it as Google search, but it's far, far more than that.

I thought of the idea of Summly in March or April 2011. I was 15 years old and I was revising for some kind of history exam. The problem was I was trying to find information that was useful to me. When you type into Google an esoteric term, you get quite a lot of stuff that's not relevant.

It turns out a human being in two, three or four hours can build a search result that's much better than Google, Yahoo or Ask.

If we want to help Google become something meaningfully different in the future, then that's more likely to happen if we focus on the physical world instead.

Search is an unsolved problem.

Type 'What is th' and faster than you can find the 'e' Google is sending choices back at you: 'What is the cloud?' 'What is the mean?' 'What is the American dream?' 'What is the illuminati?' Google is trying to read your mind. Only it's not your mind. It's the World Brain.

As our various electronic devices gain more and more sensory awareness, we open up the potential for entirely new forms of interaction. Not just new interfaces - tapping and shaking and whatnot - but a shift in presence.

Google is all about information. So the notion of using and presenting information in the right point at the right time to users is what, in essence, describes Google.

With the headset and motion tracker and all kinds of different future tracking technologies that we are R&Ding, there is just a huge amount of intelligence that has to be created. So we are looking at hiring some of the brightest minds out there to tackle some of those challenges and deliver the very best experience possible for the consumer.

As a science fiction fan, I had always assumed that when computers supplemented our intelligence, it would be because we outsourced some of our memory to them. We would ask questions, and our machines would give oracular - or supremely practical - replies.

The birth of the search engine, it's nothing new: it's essentially embedded in our literature; it's how ideas relate, how the mind makes connections. I mean, connections are made online through links, and within an algorithm, they're made through degrees of relevancy between different terms.

Before Google, I spent the summer building a program that would look at what websites you would go to and what websites other people would go to - and built a collaborative filtering program that helped you find related sites to look at.

Over time I think we will probably see a closer merger of biological intelligence and digital intelligence.

We want to build intelligence that augments human abilities and experiences.

Anything we can do that lets people find information more quickly is something we're interested in.