Claude C. Hopkins Quotes


Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves


Citations

Hopkins, Claude C. Scientific Advertising. Lord & Thomas, 1923, p. 18.

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  • Born:
  • Nationality: American
  • Profession: Businessman

Claude C. Hopkins (1866–1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced.