Frank Luntz Quotes
Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans.
Luntz, Frank. "The Environment: A Cleaner, Safer, Healthier America." Luntz Research Companies, 2002.
In the 1930s, the only practical way to get to and around a National Park was to have an automobile or horses nearby. It was very difficult for the poor and the middle class to enjoy the parks. In poor economic times, it was hard to justify tax money being spent on national parks which would only benefit the upper classes. FDR however, had a more futuristic, egalitarian vision that became a reality with the development of the National Highway System under Dwight Eisenhower. At one time, camping in a National Park was a luxury that only the rich can afford. Today it is a very inexpensive vacation that even all but the poor can afford.
Frank Ian Luntz is an American political and communications consultant, pollster and pundit, best known for developing talking points and other messaging for Republican causes. His work has included assistance with messaging for Newt Gingrich's Contract with America, and public relations support for pro-Israel policies in the Israeli–Palestinian conflict. He advocated use of vocabulary crafted to produce a desired effect; including use of the term death tax instead of estate tax, and climate change instead of global warming.
