Marshall McLuhan Quotes


Physiologically, man in the normal use of technology (or his variously extended body) is perpetually modified by it and in turn finds ever new ways of modifying his technology. Man becomes, as it were, the sex organs of the machine world, as the bee of the plant world, enabling it to fecundate and to evolve ever new forms. The machine world reciprocates man's love by expediting his wishes and desires, namely, in providing him with wealth.


Citations

McLuhan, Marshall. Understanding Media: The Extensions of Man. McGraw-Hill, 1964, p. 46.

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Marshall McLuhan
Marshall McLuhan
  • Born: July 21, 1911
  • Died: December 31, 1980
  • Nationality: Canadian
  • Profession: Sociologist

Herbert Marshall McLuhan CC was a Canadian philosopher, whose work is among the cornerstones of the study of media theory. Born in Edmonton, Alberta, and raised in Winnipeg, Manitoba, McLuhan studied at the University of Manitoba and the University of Cambridge. He began his teaching career as a professor of English at several universities in the US and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life.