Tim Cook Quotes

I think in terms of the day's resolutions, not the years'.

I don't like to think too far ahead.

Rather than thinking, 'If I do this, and in five years I'll be where I want to be,' you're better just doing something that makes you happy now.

I never think too far into the future. I'm too busy thinking about tomorrow's news.

There is only one conflict, and that’s between short-term and long-term thinking.

When you do something in the moment, it may just be for that stage, that audience, that head space that you're in.

I think my generation is obsessed with instant gratification. We want everything now, now, now.

We don't plan to be good or bad. We just think, 'What do I want now? I want coffee now. I want the paper now.'

As a child, you only think of the now.

I just deal with what's at hand.

If you do a good job right now, today, then tomorrow will take care of itself. That's all you can do.

The only thing that matters is here and the only thing that matters is now. And America's inability to delay gratification is because we do not have eternal thinking.

It's much less demanding to think about God's will for your future than it is to ask Him what He wants you to do in the next ten minutes.

Why are you stingy with yourselves? Why are you holding back? What are you saving for - for another time? There are no other times. There is only now. Right now.

We take care of the future best by taking care of the present now.

They who look but little into futurity, have, perhaps, the quickest sensation of the present.

We cannot put off living until we are ready. The most salient characteristic of life is its urgency, 'here and now' without any possible postponement. Life is fired at us point-blank.

As a species, we're not only wired to choose today over tomorrow, but we hate to feel like we're losing out on something. The bottom line is, if we feel like we're losing something we avoid it, we won't do it. That's why so many people don't save and invest. Saving sounds like you're giving something up, you're losing something today. But you're not.

It is all very well planning what you will do in six months, what you will do in a year, but it’s no good at all if you don’t have a plan for tomorrow.

It is a happy thing for us that this is really all we have to concern ourselves about--what to do next. No man can do the second thing. He can do the first.

Half of today is better than all of tomorrow.

I don't wanta hear all your word descriptions of words words words you made up all winter, man I wanta be enlightened by actions.

If I have any attribute that serves me well, it's I don't have a long-range plan in life. I have no idea. I just don't look ahead, I really don't. You know when people get out of college and they're talking about their five-year plan. Five-year plan? I got a plan to get to Friday.