Claude C. Hopkins Quotes

I would say readers can trust my work more than anyone else's.

In America few people will trust you unless you are irreverent.

The third time you say a thing it sounds like a lie.

If people like you, they'll listen to you, but if they trust you, they'll do business with you.

Honest always sells. Always has, always will.

I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.

The people who knew me and knew my work and trusted me, they knew then as they do now that I've never fabricated or plagiarized a story. People who know me know I didn't do this.

Our credibility had gotten so bad we couldn't even believe our own leaks.

If you don't believe I'm a professional, do not sign me. And if you've signed me on a certain belief, don't question my integrity.

People trust me. I sell sincerity.

Anyone who doesn't take truth seriously in small matters cannot be trusted in large ones either.

Commercials were too phony for me. I just didn't like selling products I didn't believe in.

No man has a good enough memory to be a successful liar.

Craigslist is about authenticity. Craig has paid his dues, and people respect him.

If any movie people are watching this show, please, for me, have some respect. You wanna sell some tickets, act like you know what you're talking about.

Somehow credibility comes into play if you do things that are too familiar.

I completely trust Gloria Vanderbilt. I have always found her very honest.

Ah! yes, I know: those who see me rarely trust my word: I must look too intelligent to keep it.

If you don't take your clothes seriously, why should your viewers take you seriously?

Credibility is a basic survival tool.

People trust I know what I'm doing. I have lots of credibility. I've had years of learning. I know and understand my business.

I've always operated under the notion that audiences don't always know when they're being lied to, but that they always know when they're being told the truth.

If you are sincere and true to your work, you will be respected. And for me, respect is power.

You cannot tell an audience a lie. They know it before you do; before it's out of your mouth, they know it's a lie.

If I were less than honest as a critic, I think people would spot that right away, and it would destroy my credibility.