William McDonough Quotes
Our goal is a delightfully diverse, safe, healthy, and just world, with clean air, water, soil and power – economically, equitably, ecologically and elegantly enjoyed.
McDonough, William, and Michael Braungart. The Upcycle: Beyond Sustainability--Designing for Abundance. North Point Press, 2013, p. 14.
This is a fascinating quotation in that Cooper was a strong patriot of the American system. Today, this statement would be considered un-American and communistic. The notion that each person had a right to a share of land ownership. America changed in this respect. In Cooper’s day, there was so much land and so few people that it was part of the American concept that each man should have land. (Free men and not slaves of course). But as the population grew, speculators realized that there was opportunity and today in America ALL LAND is owned by people, corporations, other organizations and the government. The population is still growing and the potable water is in shorter and shorter supply. Already, we have to pay for water in much of the country. Perhaps in years to come, someone who argues that each person is entitled to clean air to breathe might be thought of as a radical communist.
William Andrews McDonough is an American architect, designer and author. McDonough is founding principal of William McDonough + Partners, co-founder of McDonough MBDC as well as co-author of Cradle to Cradle: Remaking the Way We Make Things and The Upcycle: Beyond Sustainability—Designing for Abundance. McDonough's career is focused on creating a beneficial footprint. He espouses a message that we can design materials, systems, companies, products, buildings, and communities that continuously improve over time.
