Leonidas W. Spratt Quotes

One man with beliefs is equal to a thousand with only interests.

… propaganda on its own cannot force its way into unwilling minds; neither can it inculcate something wholly new; nor can it keep people persuaded once they have ceased to believe. It penetrates only into minds already open, and rather than instill opinion it articulates and justifies opinions already present in the minds of its recipients. The gifted propagandist brings to a boil ideas and passions already simmering in the minds of his hearers. he echoes their innermost feelings.

It is easier to influence strong than weak characters in life.

It takes time to persuade men to do even what is for their own good.

Zealous men are ever displaying to you the strength of their belief, while judicious men are showing you the grounds of it.

When you already have a following, people are more likely to employ you.

Leaders do not sway with the polls. Instead, they sway the polls through their own words and actions.

One person with a belief is equal to ninety-nine who have only interests.

I mean, that's kind of what this business is about in some ways. You're trying to make everybody like you. But you can't do that. You can't force everybody - anybody to like you if they're just not willing to do it.

You can make an audience see nearly anything, if you yourself believe in it.

None of us is immune to suggestion. We are social beings and live in a social world.

Television is so influential that when an audience sees you day-in and day-out there's a certain acceptance that sets in; you're no longer a threatening personality. They become more willing to accept whatever you present.

The being without an opinion is so painful to human nature that most people will leap to a hasty opinion rather than undergo it.

Let one persuade many, and he becomes confirmed and convinced, and cares for no better evidence.

After people have repeated a phrase a great number of times, they begin to realize it has meaning and may even be true.

Influence is the new power - if you have influence, you can create a brand.

Men get opinions as boys learn to spell, by reiteration chiefly.

Opinion is power.

One person with a belief is a social power equal to ninety-nine who only have interests.

In order to implement your convictions you must win.

The opinions of people are determined by their interests.

Every individual wishes the rest to live after his own mind, and to approve what he approves, and reject what he rejects.

A man must be himself convinced if he is to convince others. The prophet must be his own disciple, or he will make none. Enthusiasm is contagious: belief creates belief.

… another man‘s opinion rarely convinces.

The American people are willing to listen to anyone who has attained prominence. The main fact is that we've heard a man's name a great many times; that makes us ready to accept whatever he says.