Peter Drucker Quotes
Objectives are not fate; they are direction. They are not commands; they are commitments. They do not determine the future; they are a means to mobilize resources and energies of the business for the making of the future.
Citations
Drucker, Peter F. Management: Tasks, Responsibilities, Practices. Harper & Row, 1973, p. 102.
Related Quotes
Peter Ferdinand Drucker was an Austrian management consultant, educator, and author, whose writings contributed to the philosophical and practical foundations of the modern business corporation. He was also a leader in the development of management education, he invented the concept known as management by objectives and self-control, and he has been described as "the founder of modern management".