Vance Packard Quotes

I shop, therefore I am.

Too many of us now tend to worship self-indulgence and consumption. Human identity is no longer defined by what one does, but by what one owns. But we’ve discovered that owning things and consuming things does not satisfy our longing for meaning.

Side by side with the miseries of underdevelopment...we find ourselves up against a form of superdevelopment, equally inadmissable. This superdevelopment consists in an excessive availability of material goods for the benefit of certain social groups and makes people slaves of "possession" and immediate gratification, with no other horizon than the multiplication or continual replacement of the things already owned with others still better. This is the civilization of consumption, or "consumerism," which involves so much throwing away and waste.

Under present conditions, people are preoccupied with consumer goods not because they are brainwashed but because buying is the one pleasurable activity not only permitted but actively encouraged by our rulers. The pleasure of eating an ice cream cone may be minor compared to the pleasure of meaningful, autonomous work, but the former is easily available and the latter is not. A poor family would undoubtedly rather have a decent apartment than a new TV, but since they are unlikely to get the apartment, what is to be gained by not getting the TV?

There’s this idea that somehow you’ve got to keep changing things, and as often as possible. Maybe if people just decided not to buy anything for a while, they’d get a chance to think about what they wanted; what they really liked.

The urge to consume is fathered by the value system which emphasizes the ability of the society to produce.

I spent my time drinking and staring at a television in the airport bar. More death and destruction. Crime. Pollution. All the news stories were telling me to be frightened. All the commercials were telling me to buy things I didn´t need. The message was that people could only be passive victims or consumers.

I think so much of neoliberalism and capitalism has caused people to live in a state of greed, fear and consumption that is covering up so much of what we really want.

In a nation that was proud of hard work, strong families, close knit communities, and our faith in God , too many of us now tend to worship self indulgence and consumption .

In a nation that was proud of hard work, strong families, close-knit communities, and our faith in God, too many of us now tend to worship self-indulgence and consumption. Human identity is no longer defined by what one does, but by what one owns. But we've discovered that owning things and consuming things does not satisfy our longing for meaning. We've learned that piling up material goods cannot fill the emptiness of lives which have no confidence or purpose.

The mystical nature of American consumption accounts for its joylessness. We spend a great deal of time in stores, but if we don't seem to take much pleasure in our buying, it's because we're engaged in the acts of sacrifice and self-definition. Abashed in the presence of expensive merchandise, we recognize ourselves . . . as suppliants admitted to a shrine.

in the comparatively short time between my childhood and my daughter's, the business society has ceased urging people to produce and is now exerting its very considerable influence to get them to consume.

In a monetary system, most of us live near our work with a house, car, and lifestyle we can afford (or, all too often, cannot afford), rather than the one we prefer. We are only as free as our purchasing power permits. Even many wealthy people today select a residence mainly to impress others with their status. Lacking a true sense of self worth, many live to impress others.

A society in which consumption has to be artificially stimulated in order to keep production going is a society founded on trash and waste, for such a society is a house built upon sand.

The closed circle of materialism is clear to us now - aspirations become wants, wants become needs, and self-gratification becomes a bottomless pit.

The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration to send them out to work harder to get the latest model - whether that model be an icebox or a rug or a new home.

Modern man, if he dared to be articulate about his concept of heaven, would describe a vision which would look like the biggest department store in the world, showing new things and gadgets, and himself having plenty of money with which to buy them.

Before our eyes we have the results of ideologies such as Marxism, Nazism and fascism, and also of myths like racial superiority, nationalism and ethnic exclusivism. No less pernicious, though not always as obvious, are the effects of materialistic consumerism, in which the exaltation of the individual and the selfish satisfaction of personal aspirations become the ultimate goal of life. In this outlook, the negative effects on others are considered completely irrelevant.

People have material needs, but you don't need a deodorant for every different day of the week. You don't need four hundred varieties of mustard. This is what I call too many choices. There are too many choices in America.

In a consumer society there are inevitably two kinds of slaves: the prisoners of addiction and the prisoners of envy.

I walked inside Macy’s and faced the pathetic spectacle of a department store full of shoppers, none of whom were shopping for themselves. Without the instant gratification of a self-aimed purchase, everyone walked around in the tactical stupor of the financially obligated.

Industrial civilization is only possible when there's no self-denial. Self-indulgence up to the very limits imposed by hygiene and economics. Otherwise the wheels stop turning.

The people who have more money and goods than any people in the history of the world spend most of their time worrying about not having enough.

The American people have to think hard about their definition of the meaning of the good life, that hedonistic, materialistic society of high levels of consumption, increasing social inequality is not a society that can be part of the solution of the world's problems.

Many people who say they have financial problems really mean that they want more than they need.