John Berger Quotes

The industrial society... recognises nothing except the power to acquire... No other kind of hope or satisfaction or pleasure can any longer be envisaged within the culture of capitalism.

It's very hard to imagine the phrase 'consumer society' used so cheerfully, and interpreted so enthusiastically, in England.

Americans are fascinated by their own love of shopping. This does not make them unique. It's just that they have more to buy than most other people on the planet. And it's also an affirmation of faith in their country.

Glamour cannot exist without personal social envy being a common and widespread emotion.

I think a lot of self-identity and inner-personal development is hampered by consumerism and capitalism because we see ourselves as a reflection of the TV, rather than as a reflection of the people who are around us, truly.

In a consumer society, people wallow in things, fascinating, enjoyable things. If you define your value by the things you acquire and surround yourself with, being excluded is humiliating.

The bourgeois takes economic power very seriously, and often worships it quite unselfishly.

Too many of us now tend to worship self-indulgence and consumption. Human identity is no longer defined by what one does, but by what one owns. But we’ve discovered that owning things and consuming things does not satisfy our longing for meaning.

If a player has jewelry or a cool car, people in Germany are instantly jealous.

When you understand that everything - and I do mean everything - in this nation that we live in, if not this world, is connected to the almighty dollar, it doesn't mean you worship it.

I totally cared - that I didn't have access to the money to get the coolest clothes ate away at me.

Consumerism is, quite precisely, the consuming of life by the things consumed. It is living in a manner that is measured by having rather than being... and consumerism is hardly the sin of the rich. The poor, driven by discontent and envy, may be as consumed by what they do not have as the rich are consumed by what they do have. The question is not, certainly not most importantly, a question about economics. It is first and foremost a cultural and moral problem requiring a cultural and moral remedy.

Purchasing power is a license to purchase power. The old proletariat sold its labour power in order to subsist; what little leisure time it had was passed pleasantly enough in conversations, arguments, drinking, making love, wandering, celebrating and rioting. The new proletarian sells his labour power in order to consume. When he’s not flogging himself to death to get promoted in the labour hierarchy, he’s being persuaded to buy himself objects to distinguish himself in the social hierarchy. The ideology of consumption becomes the consumption of ideology.

I'm just interested in women's friendships generally. It always seems to me, and this is just my pet theory, that women are kind of at the sharp end of capitalism one way or another. Mainly because they buy everything. In a practical sense, women buy most things. They're always comparing - to friends, to famous people, to other people. An obsessive act of comparison.

I envied women with signature hair-dos, signature perfumes, signature sign-offs. Novelists who tell Vogue Magazine: “I can’t live without my Smythson notebook, Pomegranate Noir cologne by Jo Malone and Frette sheets”. In the grip of madness, materialism begins to look like an admirable belief system.

Obsession with a consumerist lifestyle, above all when few people are capable of maintaining it, can only lead to violence and mutual destruction.

It is partly to avoid consciousness of greed that we prefer to associate with those who are at least as greedy as we ourselves. Those who consume much less are a reproach.

Here in the United States, we're consumed by our love of money and status. We think bigger is better, and if we can just get that promotion, all will be well with our souls. There's one fatal flaw to this mindset: it's all smoke and mirrors.

In a consumer society there are inevitably two kinds of slaves: the prisoners of addiction and the prisoners of envy.

Consume more than you need This is the dream Make you pauper Or make you queen I won't die lonely I'll have it all prearranged A grave that's deep and wide enough For me and all my mountains o'things

The conversation of most middle-class Americans, we are told, revolves around consumption: what to buy, what was just bought, where to eat, the price of the neighbor's house, what's on sale this week, our clothes or someone else's, the best car on the market this year, where to spend a vacation. Apparently we can't stop eating, shopping, or consuming. Success is measured not in terms of love, wisdom, and maturity but by the size of one's pile of possessions.

Our knowledge of what the richer than ourselves possess, and the poor do not, has never been more widespread. Therefore, envy, which is wanting what others have, and jealousy, which is not wanting others to have what one has, have never been more widespread.

Capitalism, gaudy and greedy, has been inherent in western aesthetics from ancient Egypt on. It is the mysticism and glamour of things , which take on a personality of their own. As an economic system, it is in the Darwinian line of Sade, not Rousseau.

A consumer society is about simplfying and degrading the consumer as well as the product.

The essence of capitalism is to turn nature into commodities and commodities into capital. The live green earth is transformed into dead gold bricks, with luxury items for the few and toxic slag heaps for the many. The glittering mansion overlooks a vast sprawl of shanty towns, wherein a desperate, demoralized humanity is kept in line with drugs, television, and armed force.