Marshall McLuhan Quotes
New media are new archetypes, at first disguised as degradations of older media.
Citations
McLuhan, Marshall, and Wilfred Watson. From Cliché to Archetype. Viking Press, 1970.
Related Quotes
Herbert Marshall McLuhan CC was a Canadian philosopher, whose work is among the cornerstones of the study of media theory. Born in Edmonton, Alberta, and raised in Winnipeg, Manitoba, McLuhan studied at the University of Manitoba and the University of Cambridge. He began his teaching career as a professor of English at several universities in the US and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life.