Denise Morrison Quotes

I think I've changed my business strategy every year since 2003. You have to be watching the horizon constantly. The rug has been pulled out from under our feet so many times.

Strategic quitting is the secret of successful organizations

Change before you're forced to change.

An adaptable company is one that captures more than its fair share of new opportunities. It's always redefining its 'core business' in ways that open up new avenues for growth.

You must always be able to predict what's next and then have the flexibility to evolve.

Nobody has a crystal ball, and part of evolving a business plan is to say, 'I might have said we're going left, but I see the opportunity and we're going right.'

It's easy to come up with new ideas; the hard part is letting go of what worked for you two years ago, but will soon be out-of-date.

I believe businesses don't grow or develop in terms of a blueprint. There is a huge element of opportunism involved.

The Future Belongs to Those Who are Fast

The basic DNA we've got to implant in leaders now is adaptability: not to get wedded to the solution to a particular problem, because not only the problem but the solution changes day to day. Creating people who are hardwired for that is going to be our challenge for the future.

Any of our businesses will not exist in the form that is today, will not exist in the same form one year later, two years later... We have to worry about the disruptions in the business models and the practices.

Evolving our culture to operate and think differently is no small task. We are challenging our employees to be the best of both small and big companies - they should operate with the soul and spirit of a startup, while leveraging the scale, resources and capabilities of Campbell - with the goal of ultimately becoming the biggest small company.

When you are running a business, there is a constant need to reinvent oneself. One should have the foresight to stay ahead in times of rapid change and rid ourselves of stickiness in any form in the business.

For organisations, flexibility is a must to cope with fluctuations in demand and remain competitive, and people must be able to develop adaptable attitudes to quickly embrace evolving business conditions, new business opportunities, and shifting strategies.

You don't know what's going to happen in our business a year from now... so you have to be flexible and adaptable, and that's what we try to do.

I think we operate in a very dynamic marketplace, and as such, we need to constantly innovate.

You change your business plan to anticipate and adapt to changes in the marketplace.

Businesses that don't evolve are businesses that die.

We need to make sure we are constantly staying ahead, thinking about what is coming.

Keeping a little ahead of conditions is one of the secrets of business; the trailer seldom goes far.

There is the opportunity to do more and better if you're smaller and more nimble.

You must be on top of change or change will be on top of you.

You can't just keep doing what works one time, everything around you is changing. To succeed, stay out in front of change.

You've got to stay ahead of the game to be able to stay in it.

To meet the demands of the fast-changing competitive scene, we must simply learn to love change as much as we have hated it in the past.