Jason Fried Quotes
Most work is not coming up with The Next Big Thing. Rather, it's improving the thing you already thought of six months - or six years - ago. It's the work of work.
Citations
Fried, Jason. "Beware the Low-Hanging Fruit." Inc., Mansueto Ventures, June 2012.
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Basecamp (formerly 37signals) is an American web software company based in Chicago, Illinois. The firm was co‑founded in 1999 by Jason Fried, Carlos Segura, and Ernest Kim as a web design company.