Douglas Rushkoff Quotes

There is a calculus, it turns out, for mastering our subconscious urges. For companies like Target, the exhaustive rendering of our conscious and unconscious patterns into data sets and algorithms has revolutionized what they know about us and, therefore, how precisely they can sell.

Everyone knows, or should know, that everything we type on our computers or say into our cell phones is being disseminated throughout the datasphere. And most of it is recorded and parsed by big data servers. Why do you think Gmail and Facebook are free? You think they're corporate gifts? We pay with our data.

… the government should not be permitted to collect and store mass, undigested, non-public personal information.

Collect It All Process It All Exoloit It All Partner It All Snff It All Know It All

Big data knows and can deduce more about you than Big Brother ever could.

If 300 million people were to offer up the details of their private lives, you would need to hire another 300 million people just to keep up.

Although we leave traces of our personal lives with our credit cards and Web browsers today, tomorrow's mobile devices will broadcast clouds of personal data to invisible monitors all around us.

The world that our children living in is going to be completely different because of big data.

Google is omniscient of what people search for and do. Facebook has over a billion subscribers, meaning Mark Zuckerberg has personal information about one in every seven people on Earth. U.S.A., Brazil, Mexico, India and Indonesia are at the top of that list.

Personalization can be very useful in some contexts but very harmful in others. Searching for pizza online, it's probably OK to keep showing the same pizza shop as your No. 1 choice. I don't see any big political consequences out of that.

Advertisers don't want to be ignored, and they are drunk on our data, which is what Google and other large networks are really selling. The ads are almost a by-product; what companies really want to know is what antiperspirant a woman of 25-34 is most likely to purchase after watching 'House of Cards.'

The ability to identify someone at a moment's notice by snapping a photo of him or her, to trigger an immediate influx of data about the person behind the face, will forever change the world.

Everyone and his Big Brother wants to log your browsing habits, the better to build a profile of who you are and how you live your life - online and off. Search engine companies offer a benefit in return: more relevant search results. The more they know about you, the better they can tailor information to your needs.

I do think we need more cameras. We have to stay ahead of the terrorists, and I do know in New York, the Lower Manhattan Security Initiative, which is based on cameras, the outstanding work that results from that.

We are moving into a world where companies will be able to offer us products and services based on our last two hours of activity. This is both exciting and frightening at the same time.

We Facebook users have been building a treasure lode of big data that government and corporate researchers have been mining to predict and influence what we buy and for whom we vote. We have been handing over to them vast quantities of information about ourselves and our friends, loved ones and acquaintances.

Intelligence is our first line of defense against terrorism, and we must improve the collection capabilities and analysis of intelligence to protect the security of the United States and its allies.

I clearly say yes to Big Data, yes to greater security and convenience, but no to paternalism and Big Brother.'

Profiling is a means for telling whom you have to worry about.

Collect it all!

When these attacks occur, as they likely will, we will wonder what more we could have done to stop them.

My laptop seems to know where I am, even if I don't. My cellphone asks me if I want directions to anywhere from the spot I am standing in. I buy a record online and Amazon.com sends me letters, telling me that people who bought what I bought also bought these other records.

In the Internet economy, information is everything: The more a company knows about a consumer, the more carefully it can tailor its advertising to that customer, and the more revenue it can generate in return.

Companies are accumulating vast amounts of information about your likes and dislikes. But they are doing this not only because you're interesting. The more they know, the more money they can make.

If I'm reading my Facebook feed, it's using algorithms, procedures, and methods to give me what I want, or what it thinks that I want, or what suits its business plan.