Paul Arden Quotes
Life's all about 'me' anyway
Arden, Paul. Whatever You Think, Think the Opposite. Phaidon Press, 2006.
Describing politcy making in the Trump Whitehouse. This quotation has been cited by many who were studying Trimp's personality and style. Other Presidents would that meny people have and express their vires but in the final analysis, the President makes the decision. Trump's ego was such that he expands the notion to make this statement that so many poeople thought was so egocentric that it was inappropriate for a President of the United States where, it is the people who matter most. Trump did not have that view however.
Paul Arden was a creative director of Saatchi and Saatchi and an author of several books on advertising and motivation, including Whatever You Think, Think The Opposite and It's Not How Good You Are, It's How Good You Want To Be.