Tom Peters Quotes

You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.

Every time you find something that doesn't work, you're a step closer to what does work.

His failures are as valuable as his successes: by misjudging one thing he conforms something else, even if at the time he does not know what that something else is.

It's OK when something doesn't work. It gives you another data point when things do work.

What good is an idea if it remains an idea? Try. Experiment. Iterate. Fail. Try again. Change the world.

Always make new mistakes.

If failure is not an option, neither is success. Innovation is just repeated failure till you come up with something that works.

Everyone should be commended for allowing people to make disasters, to make failures - you've just got to be sure that it's a magnificent failure and that, by creating a magnificent failure, you plant the seed.

An inventor fails 999 times, and if he succeeds once, he's in. He treats his failures simply as practice shots.

There are people who say that you can't experiment... That condemns you to failure.

Expect to make some mistakes when you try new and different approaches. Sometimes colossal failures lead to spectacular successes.

There is no innovation and creativity without failure. Period.

The biggest job we have is to teach a newly hired employee how to fail intelligently. We have to train him to experiment over and over and to keep on trying and failing until he learns what will work.

If you want to increase your success rate, double your failure rate.

Your initial idea may or may not work, but you have to remember that a failed idea is nothing but a stepping stone to a bigger success.

As counterintuitive as it sounds, 'speed to fail' should be every entrepreneur's motto. Success isn't born wholly-formed like Venus from a clamshell; it's developed through relentless trial and error.

The reason why the Wright brothers were successful wasn't because they had the most resources, but because they understood how invention works. You have to iterate quickly, and you should be prepared to fail. Because things often don't go as planned.

Science is the practice of failing repeatedly but learning as you go.

Nothing in life is worthwhile unless you take risks. Fall forward. Every failed experiment is one step closer to success.

Failing, and learning from it, is necessary. Unil you've done it, you're missing an important piece of your creative arsenal.

Every failed experiment is one step closer to success.

But there's no substitute for getting smarter faster. And the way you get smarter is to screw around vigorously. Try stuff. See what works. See what fails miserably. Learn. Rinse. Repeat.

Success comes from persistently improving and inventing, not from persistently promoting what’s not working.

We know screwups are an essential part of making something good. That's why our goal is to screw up as fast as possible.