Bruce Barton Quotes
Learn their lesson, that if you would teach people you first must capture their interest with news; that your service rather than your sermons must be your claim upon their attention; that what you say must be simple, and brief, and above all sincere - the unmistakable voice of true regard and affection.
Citations
Barton, Bruce. The Man Nobody Knows. Bobbs-Merrill Company, 1925, p. 110.
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Bruce Fairchild Barton was an American author, advertising executive, and politician. He served in the U.S. Congress from 1937 to 1940 as a Republican from New York.