Leo Burnett Quotes
Keep it simple. Let's do the obvious thing -the common thing- but let's do it uncommonly well.
Burnett, Leo. 100 Leo's. Leo Burnett Company, 1995.
In the early 20th century, Heinz’s food company had remarkably high standards of cleanliness, health and safety. It as a time where his competition was not other food manufacturers but the vast fear of Americans that packaged food could not be trusted to be safe, much less healthy was what hampered sales. When Theodore Roosevelt introduced the concept of Federal food safety regulation, every major food company was vehemently opposed except for Heinz who claimed that the greatest beneficiary of Federal inspection would be the commercial food industry. He was right, but ironically Heinz was an example of the company that did not need Federal regulation to meet reasonable standards of public safety.
Leo Burnett was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies", and Allstate's "Good Hands", and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola. In 1999, Burnett was named by Time as one of the 100 most influential people of the 20th century.
