Michael Gross Quotes

I'm astonished at the speed of social media as it can get things done really fast.

Media is so weird; everything is so accessible now. It used to be this thing where, if you did something on 'This American Life,' this predates me, but when David Sedaris did it, for example, it would just play, people who heard it heard it, and then the book would come out a year later, and people would be like, 'Ahh, I kind of remember that.'

Things that are interesting, people will pass around the Internet, around the world. And the blogosphere is only the tip of the iceberg.

The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.

So many people in their 20s and 30s, on Twitter, say 'Please write something for us,' so I have to listen to them, they're my audience.

Pop culture's gotten much more disposable.

The world is changing so quickly, and actors now have this huge platform of social media to interact with their audiences, but I choose not to have a social media footprint. I'm old-school like that.

The only people with power today are the audience. And that is increasing with Twitter, Facebook, and everything else. We cater to their likes and dislikes, and you ignore that at your peril.

Sometimes I think that our culture lives in its soundbites.

There is this idea that your social media platform is the secret to success, but no one has quite proven that to be true, if you ask me.

My generation was born to work with social media - it's a natural part of our communication with the world.

People look at Instagram and say they want money, they want this, they want that.

The success came very quickly and it was a different age so one's awareness, especially in a global sense wasn't quite the same as it was these days because of social media and because of the huge variety of media that people are exposed to.

The dawn of the 21st century marked the emergence of the social media age.

I think it's much harder now with the Internet to hone anything. It's easy to share things: you do one track, and it goes on Hype Machine; people are being exposed a lot earlier.

It's a new era with regard to social media. It's just something that we have to adapt to and accept.

In our society, social media's so big in our lives. It's all over the place.

The world is more competitive and social media drives this. It's woman against woman when it comes to appearance, possessions and friendship circles.

The world is changing and how we reach people has changed. It's no longer throwing ads on your network and putting up billboards. It's now social media and things move virally, and the networks haven't always caught up to that.

Social media stars are kind of taking the traditional route, like movies.

I wasn't into social media at all, but when I decided I was going to put out my own music, I said, 'Okay, I'm just going to post it.' And that's when it started its rounds on the Internet, and people started to take an interest in me.

There might be people who have never even tweeted before who are just working on their great American tweet. It will be so good that we'll all have to stop Twitter right away. I would like to write the great American tweet. I don't think the great American tweet has been written yet. We'd know.

I don't read social media.

It's a tough world. One moment, you're the hottest thing; there aren't enough hours in the day - you can barely catch your breath. The next moment, it's all about how many Instagram followers you have.

Online, there is an irresistible social currency to being a user who has thousands of followers, who starts memes, who comes up with an idea that is turned into a movie. But I wonder how comfortable we should be with this arrangement.