Mark Billingham Quotes
It may sound surprising, but a joke and a crime novel work in very much the same way. The comedian/writer leads their audience along the garden path. The audience know what's coming, or at least they think they do until they get hit from a direction they were not expecting.
Citations
Billingham, Mark. "Comedy and Crime." The Huffington Post, 9 Sept. 2013.
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Mark Philip David Billingham is an English novelist, actor, television screenwriter and comedian whose series of "Tom Thorne" crime novels are best-sellers in that genre.