Dan Ariely Quotes
It is true that from a behavioral economics perspective we are fallible, easily confused, not that smart, and often irrational. We are more like Homer Simpson than Superman. So from this perspective it is rather depressing. But at the same time there is also a silver lining. There are free lunches!
Ariely, Dan. Predictably Irrational: The Hidden Forces That Shape Our Decisions. HarperCollins, 2008, p. 239.
Many people think that this is still a problem with economics. There is a new branch of economics—behavioral economics—which focuses on human economic actual behavior as opposed to theoretical behavior.
Dan Ariely is an Israeli-American professor and author. He serves as a James B. Duke Professor of psychology and behavioral economics at Duke University. Ariely is the author of the three New York Times best sellers Predictably Irrational, The Upside of Irrationality, and The Honest Truth about Dishonesty, as well as the books Dollars and Sense, Irrationally Yours – a collection of his popular The Wall Street Journal advice column “Ask Ariely”; and Payoff. Ariely appeared in several documentary films, including The Inventor: Out for Blood in Silicon Valley and produced and participated in (Dis)Honesty: The Truth About Lies. In 2018 Ariely was named one of the 50 most influential living psychologists in the world. Ariely's TED talks have been viewed over 15 million times.