William Bernbach Quotes

Creativity is, after all, lauded as the engine of business innovation.

Innovation and creativity are the juiciest parts of running a business.

Creativity, not money, is used to solve problems.

To be creative, a person has to internalize the entire system that makes creativity possible. Creative individuals are remarkable for their ability to adapt to almost any situation and to make do with whatever is at hand to reach their goals.

Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.

We can always find creative ways to do things.

Creativity is the most practical thing a businessman can employ.

Imagination is ... the foundation of all invention and innovation.

Creativity is putting your imagination to work, and it's produced the most extraordinary results in human culture.

To me, very much of what is artistic is people's very creative and inventive ways out of impossible situations.

It really hasn't been demonstrated at any level by any major corporation that it can nurture what is euphemistically called creativity.

Creativity is not just for artists. It's for businesspeople looking for a new way to close a sale; it's for engineers trying to solve a problem; it's for parents who want their children to see the world in more than one way.

I don't want a lot of guys like me who played the game. Quite frankly, I want blank canvases; I want people to come in with new ideas. I don't want the biases of their own experiences to be a part of their decision-making process.

Innovation comes out of great human ingenuity and very personal passions.

I always imagine, and try to be on the lookout, for new things, for references that can inspire me creatively so I can showcase things that people haven't done before or that are new.

Sometimes a crazy idea can make something special.

I apply the term 'creativity' broadly... it's problem solving. We are all faced with problems, and we have to address them and think of something new, and that's where creativity comes in.

The people who succeed are those who are aware of the rules; they respect the rules. But they make up their own rules. They create for creative sake.

Rarely, someone comes around that is influenced by so many things but is looking for a new way to do something.

You know, when you look carefully at stuff that you deal with everyday, applying a little creativity to it and thinking outside the box, it's amazing what you can do.

Creativity can solve almost any problem.

Only an inventor knows how to borrow, and every man is or should be an inventor.

Creativity is a by-product of hard work. If I never have another really new idea, it won't matter.

Genius is what a man invents when he is looking for a way out.

This is one of my favorites. People think of creativity as this sort of unbridled thing, but engineers thrive on constraints. They love to think their way out of that little box: 'We know you said it was impossible, but we're going to do this, this, and that to get us there.'