Colin Powell Quotes

There is something about military history that fascinates me. You find that many battles have been lost by people with very good military background when they fought battles in a battleground they didn't understand. I have seen that in business, too. You have to look at a marketplace like a battle-ground.

The first and most important rule to observe...is to use our entire forces with the utmost energy. The second rule is to concentrate our power as much as possible against that section where the chief blows are to be delivered and to incur disadvantages elsewhere, so that our chances of success may increase at the decisive point. The third rule is never to waste time. Finally, the fourth rule is to follow up our successes with the utmost energy. Only pursuit of the beaten enemy gives the fruits of victory.

An army should always be so distributed that its parts can aid each other and combine to produce the maximum possible concentration of force at one place, while the minimum force necessary is used elsewhere to prepare the success of the concentration.

Strategy is simply resource allocation. When you strip away all the noise, that's what it comes down to. Strategy means making clear cut choices about how to compete. You cannot be everything to everybody, no matter what the size of your business or how deep its pockets.

Should the enemy strengthen his van, he will weaken his rear; should he strengthen his rear, he will weaken his van; should he strengthen his left, he will weaken his right; should he strengthen his right, he will weaken his left. If he sends reinforcements everywhere, he will everywhere be weak.

The military weapon is but one of the means that serve the purposes of war: one out of the assortment which grand strategy can employ.

So in war, the way is to avoid what is strong, and strike at what is weak.

Maneuvering with an army is advantageous; with an undisciplined multitude, most dangerous.

The consensus seemed to be that if really large numbers of men were sent to storm the mountain, then enough might survive the rocks to take the citadel. This is essentially the basis of all military thinking.

The transformation of the impossible into reality is always the mark of a demonic will. The only way to recognize a military genius is by the fact that, during the war, he will mock the rules of warfare and will employ creative improvisation instead of tested methods and he will do so at the right moment.

If asked how to cope with a great host of the enemy in orderly array and on the point of marching to the attack, I should say: "Begin by seizing something which your opponent holds dear; then he will be amenable to your will." Rapidity is the essence of war: take advantage of the enemy's unreadiness, make your way by unexpected routes, and attack unguarded spots.

Our philosophy has been to be fiscally conservative, so we can be operationally aggressive. We're not using borrowed money to grow. So we'll put up a store just to get there before the competition. If it doesn't work, we'll close it and lose a little equity. It won't kill us.

In a campaign against more than one state or army, it is more fruitful to concentrate first against the weaker partner than to attempt the overthrow of the stronger in the belief that the latter's defeat will automatically involve the collapse of the others.

An army may be likened to water, for just as flowing water avoids the heights and hastens to the lowlands, so an army avoids strength and strikes weakness.

War is the supreme test of man in which he rises to heights never approached in any other activity.

When the enemy is driven back, we have failed, and when he is cut off, encircled and dispersed, we have succeeded.

According to true military art, one should never push one's enemy to the point of despair, because such a state multiplies his strength and increases his courage which had already been crushed and failing, and because there is no better remedy for the health of beaten and overwhelmed men than the absence of all hope.

War is an art and as such is not susceptible of explanation by fixed formula

When he utilizes combined energy, his fighting men become as it were like unto rolling logs or stones. For it is the nature of a log or stone to remain motionless on level ground, and to move when on a slope; if four-cornered, to come to a standstill, but if round-shaped to go rolling down.

One who sets the entire army in motion to chase an advantage will not attain it.

In war, numbers alone confer no advantage. Do not advance relying on sheer military power.

The thing I preach constantly is do your research; build your knowledge base. Don't just go into business on a whim or a prayer - and don't think 'I'm an entrepreneur so I have to take risks'. Entrepreneurs don't take risks. They take calculated risks; only the good ones.

Know the enemy and know yourself.

There are in Europe many good generals, but they see too many things at once. I see one thing, namely the enemy's main body. I try to crush it, confident that secondary matters will then settle themselves.

In each succeeding war there is a tendency to proclaim as something new the principles under which it is conducted. Not only those who have never studied or experienced the realities of war, but also professional soldiers frequently fall into the error. But the principles of warfare as I learned them at West Point remain unchanged.