In the case of maternal health care, you look at, well naturally, it's the mother who's the customer, who makes the decisions. But in truth, the mother in many areas, in certain parts of India, the mother has very little decision-making power at all. The real decision-maker is the mother-in-law.
Jacqueline Novogratz is an American entrepreneur and author. She is the founder and CEO of Acumen, a non-profit global venture capital fund whose goal is to use entrepreneurial approaches to address global poverty.