Gad Saad Quotes
In many instances, mate choice is a compensatory process. In other words, both men and women choose prospective mates by combining their scores on several key attributes.
Citations
Saad, Gad. Homo Consumericus, Psychology Today, Sussex Publishers.
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Gad Saad is a Lebanese-Canadian evolutionary psychologist and professor in the John Molson School of Business at Concordia University who is known for applying evolutionary psychology to marketing and consumer behaviour. He also writes a blog for Psychology Today, and hosts a YouTube channel titled "The Saad Truth".