Edward Tufte Quotes
In general, I think audiences are a lot smarter than people think. So, it's not "know your audience", it's "respect your audience, and really know your content".
Citations
Tufte, Edward R. The Cognitive Style of PowerPoint. Graphics Press, 2003.
Related Quotes
Edward Rolf Tufte, sometimes known as "ET", is an American statistician and professor emeritus of political science, statistics, and computer science at Yale University. He is noted for his writings on information design and as a pioneer in the field of data visualization.