Daniel J. Boorstin Quotes
In fast-moving, progress-conscious America, the consumer expects to be dizzied by progress. If he could completely understand advertising jargon he would be badly disappointed. The half-intelligibility which we expect, or even hope, to find in the latest product language personally reassures each of us that progress is being made: that the pace exceeds our ability to follow.
Boorstin, Daniel J. The Image: Or What Happened to the American Dream. Atheneum, 1961, p. 221.
Daniel Joseph Boorstin was an American historian at the University of Chicago who wrote on many topics in American and world history. He was appointed the twelfth Librarian of the United States Congress in 1975 and served until 1987. He was instrumental in the creation of the Center for the Book at the Library of Congress.