Tim Cook Quotes

I honestly believe that the next big leap in immersive technology will be very much like Brainstorm.

Augmented reality will take some time to get right, but I do think that it's profound.

100 years ago, movies were black-and-white, silent, and 16 frames a second. So 100 years from now, what are they going to be?

When I saw how real virtual reality can be, and that we can replace human vision with virtual vision, this can be the ultimate platform.

You put on this set of goggles, and within seconds, your brain is convinced you're now in a different, virtual environment. You're somewhere else, and that somewhere else may be a video game, it may be in a real-time movie, a museum exhibit, or a medical surgical training app.

I just think that VR and AR are going to be a really big deal.

No one in Silicon Valley loves virtual reality or believes in its future as much as Clay Bavor.

I'm surprised that VR has come about so quickly. It's lucky I just happened to write a book imagining virtual reality right on the cusp of it actually happening.

Every application designed for 2D interfaces will be obsoleted by AR.

Virtual reality started for me in sort of an unusual place. It was the 1970s. I got into the field very young: I was seven years old. And the tool that I used to access virtual reality was the Evel Knievel stunt cycle.

I believe that augmented reality will be the biggest technological revolution that happens in our lifetimes.

I believe AR is going to be the primary platform of the future for both work and entertainment.

I absolutely believe that a lot of the issues raised in 'Amped' about technology migrating into our bodies are issues that we're really going to deal with soon.

As we divest ourselves of once familiar physical objects - digitize and dematerialize - we approach a 'Star Trek' future in which everything can be accessed from the fourth dimension with a few clicks or terse audibles.

New technologies, however remarkable they might seem, are fundamentally just tools made by people for people.

Virtual reality is inevitably going to become mainstream - it's only a question of how good it needs to be before the mainstream is willing to use it.

Ultimately, it's not going to be about man versus machine. It is going to be about man with machines.

We're living in a high-tech world. So much of our stimulus and entertainment comes from things that are quite abstract and disembodied.

We're already cyborgs. Your phone and your computer are extensions of you, but the interface is through finger movements or speech, which are very slow.

I don't do that virtual reality stuff. I'm not even into 3D, actually... I've been offered it. I just don't want to.

At its very core, virtual reality is about being freed from the limitations of actual reality. Carrying your virtual reality with you, and being able to jump into it whenever and wherever you want, qualitatively changes the experience for the better. Experiencing mobile VR is like when you first tried a decent desktop VR experience.

Once you have perfect virtual reality, what else are you supposed to perfect?

If you have perfect virtual reality eventually, where you're be able to simulate everything that a human can experience or imagine experiencing, it's hard to imagine where you go from there.

VR is going to be defined by the content that is designed explicitly for virtual reality.

What's really astounding to me is a lot of the guys at Oculus VR and other companies who were creating VR tell me that 'Ready Player One' is one of their primary inspirations in getting into virtual reality.