Fred Wilson Quotes
If you have a native monetization system where the atomic unit of content is the ad unit, that scales down all the way to a small screen experience. That's why Twitter is performing so well on mobile.
Citations
Wilson, Fred. AVC, avc.com.
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Fred Wilson is an American businessman, venture capitalist and blogger. Wilson is the co-founder of Union Square Ventures, a New York City-based venture capital firm with investments in Web 2.0 companies such as Twitter, Tumblr, Foursquare, Zynga, Kickstarter, Etsy and MongoDB.