Howard Gossage Quotes
If you have a lemon, make lemonade.
Topics
Attitude
Opportunity
Optimism
Problem Solving
Resilience
Lemon
Positive Thinking
Lemonade
Adaptability
Make Do
Making the Best of a Bad Situation
Making the Best of a Difficult Situation
Making the Best of a Situation
Making the Most of Adversity
Making the Most of What You Have
Making the Most of a Bad Situation
Making the Most of a Difficult Situation
Turning Lemons into Lemonade
Related Quotes
Howard Luck Gossage (1917–1969), frequently referred to as "The Socrates of San Francisco," was an advertising innovator and iconoclast during the "Mad Men" era. He is known for having said that, "The object of your advertising should not be to communicate with your consumers or your prospects at all but to terrorize your competition's copywriters."