Daniel Kahneman Quotes

Uncommon things must be said in common words.

Communication is about being effective, not always about being proper.

The simpler the message, the broader the meaning, in many respects.

The simpler you say it, the more eloquent it is.

Don't use a five-dollar word when a fifty-cent word will do.

I'd come to realize that all our troubles spring from our failure to use plain, clear-cut language.

I see but one rule: to be clear. If I am not clear, all my world crumbles to nothing.

Good communication does not mean that you have to speak in perfectly formed sentences and paragraphs. It isn't about slickness. Simple and clear go a long way.

I never want to confuse people or go over their heads.

Write in such a way as that you can be readily understood by both the young and the old, by men as well as women, even by children.

I am completely attracted to the idea of simplicity, or at least removing things that seem unnecessary when trying to get an idea out there.

Simple and to the point is always the best way to get your point across.

Words easy to be understood do often hit the mark; when high and learned ones do only pierce the air.

I try to just communicate what I want done as clearly and simply as possible.

My basic rule is to speak slowly and simply so that my audience has an opportunity to follow and think about what I am saying.

I work on the assumption that in the crowded mass communication field today you have to get in and get out with your message as quickly and simply as possible. You must communicate the maximum with a single glance.

Do not put cleverness in front of the communication.

Successful writers learn at last what they should learn at first,--to be intelligently simple.

Sometimes one has to say difficult things, but one ought to say them as simply as one knows how.

I don't feel like I have to use big words or theories to get my point across. People are like, "Whoa. That's crazy" and make it into this crazy thing.

I counted solely on the clarity of expression of my work to gain my ends.

Never use a long word where a short one will do.

Everything that can be said, can be said clearly.

Great men, like nature, use simple language.

Uncommon things must be said in common words, if you would have them to be received in less than a century.