Concise Messaging Quotes

Good communication does not mean that you have to speak in perfectly formed sentences and paragraphs. It isn't about slickness. Simple and clear go a long way.

If you are explaining, you're losing. It's a bumper sticker culture. People have to get it like that, and if they don't, if it takes three seconds to make them understand, you're off their radar screen. Three seconds to understand, or you lose. This is our problem.

Long note? Yes. Make it seem short.

Uncommon things must be said in common words.

We have to deal in 30 second sound bites. It's not your fault. It's not our fault.

There’s a tremendous power in using the least amount of information to get a point across.

If you can’t fit your argument on a bumper sticker, you’ve lost the debate.

The pitch should be very clear about what you are doing, why you are doing it, and why I should care. If you can cover those things quickly and precisely, it's easy for me to decide whether I want to spend more time with you or not.

I am completely attracted to the idea of simplicity, or at least removing things that seem unnecessary when trying to get an idea out there.

A good sketch is better than a long speech.

If you must use more than ten slides to explain your business, you probably don't have a business.

What I like about Bre.ad is the simplicity of it. When you can explain it to people, like 'five-second billboards in front of a link shortener,' it makes a lot of sense.

The more you say, the less people remember.

Simple and to the point is always the best way to get your point across.

It's hard to brief in the Oval. You know, you can't - no visual aids, hard to roll out something in front of somebody.

Never write when you can talk. Never talk when you can nod. And never put anything in an e-mail.

Good first drafts and speedy responses to consumer dialog will always trump lawyered corporate speak.

If it doesn't go [fit] on a bumper sticker, we don't listen.

I think that if you use the so-called "strong words" you'll get your point across faster and you can save a lot of beating around the bush. Why are people afraid of words? Sometimes the dumbest thing that gets said makes the point for you.

One word is worth a thousand pictures. If it's the right word.

I get a lot of emails from entrepreneurs. The best ones are short, to the point and include some question and/or the product

I work on the assumption that in the crowded mass communication field today you have to get in and get out with your message as quickly and simply as possible. You must communicate the maximum with a single glance.

Communication is about being effective, not always about being proper.

If a man cannot make his point to keen boys in ten minutes, he ought to be shot!

We've learned a bunch of things; when you send a message to people, keep those messages short. Imagine walking up to a girl in a bar and going into a four-minute speech about how great you are. No one wants to hear that.