Martin Sorrell Quotes
If you ask what keeps me up at night, it's the pressure in the system forcing us to do all sorts of things. Content, data and technology are forcing us to think about business in a very different way.
Topics
Technology
Thinking
Technological Change
Night
Business Model
Business Transformation
Content Strategy
Data Driven
Digital Disruption
Digital Transformation
Industry Pressure
Strategic Adaptation
Technological Evolution
Technology Impact
Business Pressure
Innovation Challenge
Systemic Pressure
Citations
Sorrell, Martin. "Sir Martin Sorrell on the new era of marketing." McKinsey & Company, 2014.
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Sir Martin Stuart Sorrell is a British businessman and the founder of WPP plc, the world's largest advertising and PR group, both by revenue and the number of staff. Upon his retirement in April 2018, Sorrell was the longest-serving chief executive of a FTSE 100 company.