Marshall McLuhan Quotes
If we understand the revolutionary transformations caused by new media, we can anticipate and control them; but if we continue in our self-induced subliminal trance, we will be their slaves.
McLuhan, Marshall. "Playboy Interview: Marshall McLuhan." Playboy, Mar. 1969, p. 158.
At the time, there were few who saw the significance and many dismissed it as left wing intellectual paranoia. By the end it the 29th century it was the right wing which carried this mantra.
Herbert Marshall McLuhan CC was a Canadian philosopher, whose work is among the cornerstones of the study of media theory. Born in Edmonton, Alberta, and raised in Winnipeg, Manitoba, McLuhan studied at the University of Manitoba and the University of Cambridge. He began his teaching career as a professor of English at several universities in the US and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life.