Steve Jobs Quotes

The way companies hang on to their marketshare is by being scared.

If you don't cannibalize yourself, someone else will.

Today, if you invent a better mousetrap, the government comes along with a better mouse.

Life is nothing but a competition to be the criminal rather than the victim.

In the private sector, there is always innovation. There's always change. There's always improving productivity, and if you're not leading that, you'll be passed and ultimately go out of business. So there's an urgency to constantly update and renew and to rethink your enterprise.

Standards wars involve lots of variables, and understanding them often seems more an art than a science. They generally involve just two big players, and end in a winner-take-all situation.

We, we - as I say, we go in and shake up other industries and I think, you know, we do it differently and I think that industries are not quite the same as a result of Virgin attacking the market.

In the long run all producers are forced to use the most efficient methods or give place to others who do.

If you want to stay in the business then you've got to be a bit shrewd, haven't you?

Without game, men prey on each other.

In business, the competition will bite you if you keep running, if you stand still, they will swallow you.

If companies don't think systemically enough - if they try to capture too much of the value - eventually, innovation moves somewhere else.

Volkswagen must continue to attack and make good use of its opportunities.

There is no resting place for an enterprise in a competitive economy.

He who puts ... a product upon the market as it demands, controls that market, regardless of color. It is simply a survival of the fittest.

Get big or get out!

You have to do what the market requires of you... You either keep swimming, or you sink.

Competition is one of the most important drivers of innovation because you have to stay in the race. You have to think of something new, and if you don't, well, of course you should leave the market.

Competition matters.

For some people, success is a zero sum game. They think that if they push other people out of the way, fewer people can compete with them. That's one way of seeing the world. It's dog eat dog. It's, sadly, always going to be there.

Many first-time founders fail to understand the difference between the potential of the Total Addressable Market (TAM) and the very finite subsection they can hope to capture. No company ever captures the entire market they pioneer. Innovation doesn't happen in a vacuum, and others will jump in from the moment you've identified the potential.

God and nature have thrown all human fortunes into the midst of mankind; and they are thus attainable rather by rapine than by industry, by wicked actions rather than by good. Hence it is that men feed upon each other, and those who cannot defend themselves must be worried.

You either disrupt your own company or someone else will.

What does the name Virgin mean? We are a company that likes to take on the giants. In too many businesses, these giants have had things their own way. We are going to have fun competing with them.

That is the rule of the Wilds: You must be bigger and stronger and tougher. You must hurt or be hurt.