Brian France Quotes

We always look at opportunities. We are not aggressively looking to buy something.

The key to making acquisitions is being ready because you really never know when the right big one is going to come along.

The way deals are done, every idea is looked at 50 different ways. Now, the market continues to change all the time. And we are always looking at everything in evaluating how it fits with our strategy.

I don't mind getting involved in a risky project as long as I don't have to stay married to it if the script turns out lousy.

There are so many people I know who could be the greatest film-maker but who will never get the chance to make a movie; it's all about what somebody is going to make back. There are not a lot of romantic ideas about making movies anymore.

If it sells, it sells. If it doesn't sell, I'll go make a movie.

If someone's dumb enough to offer me a million dollars to make a picture, I'm certainly not dumb enough to turn it down.

I'm not a good Samaritan, I'm a businessman... The goal is to read and react. If we sign an artist that has potential for a shelf life way out in the distance, then we'll stay. But if not, then we won't.

The essence of good business is knowing when to step on a train and when to step off.

You see I don't like to be really too commercial about things but in this business you've just got to be commercial otherwise the films don't make money and you don't make films and as a long as a commodity is selling it's silly to kill it dead.

We listen to the entrepreneur. We try to have a fine tuning fork to understand what they are saying and whether that makes sense and know it when we see it. We don't try to do too much predicting.

But you don't get into a business because of personal tastes.

In business, you try to minimise risk.

We can afford almost any mistake once.

I made a cold calculation that I wasn’t going to waste time on a futile struggle.

It does not matter how frequently something succeeds if failure is too costly to bear.

In markets, there are times when you are looking for what makes sense. At other times, you are looking for what you can do that is sensible versus constraints and uncertainties.

We are not frou-frou creative types. We have done both sides of the business and are constantly asking ourselves, 'How are we going to pay for this?' But the criteria is that it must fit with our world.

I was approached by a company in San Francisco called Fantex. I did my due diligence on it. I tried to outweigh the pros and cons. Then I just made a business decision.

It's a lot easier to figure out how to scale something that doesn't feel like it would scale than it is to figure out what is actually gonna work. You're much better off going after something that will work that doesn't scale, then trying to figure how to scale it up, than you are trying to figure it all out.

When you're spending $100-plus million dollars, you need to give the audience what they want.

Really, we don't look at deals as 'big' or 'small': we look at things that will solve a problem for us.

Provided someone can persuade me, I will invest in anything.

I know plenty of entrepreneurs who are numbers first. They tend to be highly analytical people, and before they pull the trigger, all the numbers have to line up just right.

As much as I hate that it's a business decision - like, I'm just picking a school - it really is a business decision. I really don't see anything wrong with waiting it out.