Jerry Greenfield Quotes
Ice cream is the perfect buffer, because you can do things in a somewhat lighthearted way. Plus, people have an emotional response to ice cream; it's more than just food. So I think when you combine caring, and eating wonderful food, it's a very powerful combination.
Citations
Greenfield, Jerry. "Values-Driven Business." Inc., Mansueto Ventures, 1 May 2007.
Related Quotes
Jerry Greenfield is an American businessman and philanthropist. He is a co-founder of Ben & Jerry's Homemade Holdings, Inc.