Barack Obama Quotes
I was able to do that [showing up of Democratic benefits] when I was the candidate. But I've not seen or presided over that kind of systematic outreach that I think needs to happen.
Obama, Barack. Interview with David Axelrod. The Axe Files, CNN, 26 Dec. 2016.
This is one of the earliest documents articulating methods of campaigning in a democracy.
While this is generally true, there have been times where one candidate has been so unattractive, corrupt, or unsavory -- or was closely alighted with such an unpopular figure --that the opponent won without a message just concentrating on the negative aspects of the opponent.
Barack Hussein Obama II is an American politician and attorney who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, Obama was the first African-American president of the United States. He previously served as a U.S. senator from Illinois from 2005 to 2008 and as an Illinois state senator from 1997 to 2004.