Richard Edelman Quotes
I think PR people are caught in this mindset of 'control of the message.' There's a lot more freedom if you give up control. If you allow people to say things that are genuine and admit mistakes and get on.
Citations
Edelman, Richard. "The Illusion of Control." 6 A.M., Edelman, 10 Oct. 2012.
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Richard Winston Edelman is the President & Chief Executive Officer of the public relations company Edelman, a position he has held since September 1996.