Brad Stone Quotes

The second you get set in your ways is the second a newer, fresher, more innovative company is going to come in and take your market share.

Technology companies tend to operate in winner-take-all spaces and thus adopt a very high-commitment culture.

Your innovation can create new winners and losers; or at the very least, make existing companies look fresh and innovative by partnering with you. Everyone wants to align with market makers.

One thing I always think about in making a market, and it again is something I have learned from Sam [Palmisano] as well, he always says, "Be first and be lonely."

To escape the curse of commoditization, a company has to be a game-changer, and that requires employees who are proactive, inventive and zealous.

In a globalized world, one application can spread like wildfire and there's only one winning company, which means you have to invest more than you've ever had.

The trick is, a market has to be nonexistent when you start. If the market is large early on, you will have too many competitors. You have to make it large.

If you only do things where you know the answer in advance, your company goes away.

Customers are willing to try new things, and if you can survive, you will have fewer competitors. It's like entering the eye of the storm. As long as you are strong enough to survive, you can end up in still water by yourself.

When I came into the mobile phone business, I was really the upstart who pretty much took the business, not quite by storm, but really made an impact on it quite early on. But it was from a position, really, of feeling that I was a last mover.

We recognised from the start that we couldn't just stay in the U.K. and Ireland markets. We have always looked to the products of the future. I've always said, 'If you don't innovate, you'll evaporate.'

We started as a small newspaper company and grew by providing competition and innovation in stale, near monopolistic markets.

Being an iconic food company can be both a blessing and a curse. It can be a curse if, amidst change, you maintain the status quo. It is a blessing if you leverage the change coupled with capability to seize new opportunities.

We, as a company, take the most risks in pushing the boundaries on consumer expectations.

Without competition, Silicon Valley will stop taking risks and will stop innovating.

New products, new markets, new investors, and new ways of doing things are the lifeblood of growth. And while each innovation carries potential risk, businesses that don't innovate will eventually diminish.

I just really love being the first to do something and that drives me to think, 'What are people not doing right now, and how can I be the best at it?'

New things get noticed. This means you can't be afraid to present something new to your market, even if it's just a variation or an addition to an already-existing product or service.

We're going to continue to go into markets that we've never been in, continue to grow the sport, continue to cultivate talent and the whole landscape of television is changing and I feel like we're ahead of the curve on that, too.

Facebook, Amazon, Apple, and Microsoft are building their own versions of the future. And they get bigger and bigger.

One of the things that slightly annoys me in business is that we use words like innovation. Young people often think innovation is about doing something new, but actually it's not. It's about doing something better than your competition.

If we have 99% [market] share of Ford Company, the question to us is 'How do we improve the customer satisfaction in order to get that additional 1% share?

Listening to other companies' customers is the best way to gain market share, while listening to the visionaries is the best way to create new markets.

No company has a permanent consumer franchise. No one has the only game in town. The never-ending cycle of destruction and change inherent in a capitalist economy always provides new opportunities for those with determination, goals and concentration.