D. B. Sweeney Quotes

Unlike productions in the other arts, all television shows are born to destroy two other shows.

NBC gives comedies a chance to find their legs.

I've been in television for a little bit, and when people are attracted to what you've created, you get very excited because of the numbers. The business side is very exciting.

I skip through the programming to watch the commercials.

We saw Hulu as an opportunity to broaden our audience for ABC content.

I'd like to build a TV company for myself.

The truth is, we have this idea that late night is about creativity and being cool, but that's not our job. Our job is to get as many people watching the commercials in between our show. That's the reality of it.

In television you go in with this operating system that it is a crapshoot.

24 hour broadcasts have to stretch limited material to fit 24 hours worth of space.

I only respond to Telemundo when it's about novellas, in regards to music or movies they have nothing to do with it; that's mine.

I am broadcaster's biggest cheerleader because I genuinely believe in it. Where else can you get 20 million people a week watching 'NCIS' or 'American Idol?' Where else can you get 120 million watching the Super Bowl?

For network TV, you obviously have to appeal to a wide viewership.

I am always looking for the next show.

Television has an unparalleled reach.

We always had one eye on doing Saturday night TV even when we were back doing mornings. That's where we wanted to go to get a bigger audience.

Every single television product has the ambition to chase ratings, every one of them. Many have other ambitions, for many, ratings are not #1. But my experience on TV, and on the entertainment side, has been entirely ratings-based. When I look at TV I look at ratings. And I never second guess ratings. Never.

The only way to stop the erosion in network television is to come up with shows that are very popular.

Succeeding in network prime time has gotten tougher. Every day, several thousand homes are wired for cable, and more people are buying videodisks and video cassettes. That all represents competition.

I love being a part of CBS.

TV always wants more people to be watching.

I never, ever pay attention to the ratings. I stopped paying attention to the ratings somewhere around season two or three of 'Grey's.' It's something I have no control over, so I don't even pay attention.

I suppose popularity is measured by ratings. If a broadcaster is known as the leader because of ratings, then that's where people most want to be seen and heard, so there's no question that there's an advantage.

I can't create magic, where all my serials will have the highest ratings.

You never know in TV - sometimes you're on at the wrong time at the wrong place. Sometimes you don't get a chance to catch on.

I've got 'Lost' and '24' on TiVo. And I'm an 'American Idol' fan.