Sheena Iyengar Quotes

Shoes, men, coffins; never accept the first one you see.

What some folks call impossible is just stuff they haven't seen before.

As an actor, you get hired for what you last did. And I guess it just becomes your choice or obligation to do different things.

Some people we know in our lives come up to a crossroads, and they could go left or right, and then end up in a totally different place.

What we found was that of the people who stopped when there were 24 different flavors of jam out on display only 3% of them actually bought a jar of jam whereas of the people who stopped when there were 6 different flavors of jam 30% of them actually bought a jar of jam.

When you expand your ability to see, you understand that there are a lot of false choices being offered.

When I lived in the city, I had learned to close my door against a lot of the noise, but when I open my door here, I'm not opening into the possibility that I'm going to run into somebody or be faced with a hundred choices about what I'm going to do, or which cafe I'm going to go to, or which way to distract myself.

Presumed consent preserves freedom of choice, but it is different from explicit consent because it shifts the default rule. Under this policy, all citizens would be presumed to be consenting donors, but they would have the opportunity to register their unwillingness to donate.

This is at a time when you know most of us drank tap water, so I used to go to this store and examine all the varieties and we used to marvel at all the choices out there, but I found that I rarely bought anything and I kind of thought that was kind of curious. I mean, they had things that the other grocery stores didn't have and yet I never bought anything.

I get to the point where I feel relaxed, and then I just shoot a ton of material and make a lot of different choices.

Men have a thousand desires to a bushel of choices.

People have material needs, but you don't need a deodorant for every different day of the week. You don't need four hundred varieties of mustard. This is what I call too many choices. There are too many choices in America.

Anything new and different is most susceptible to market research.

They don't have intelligence. They have what I call 'thintelligence.' They see the immediate situation. They think narrowly and they call it 'being focused.' They don't see the surround. They don't see the consequences.

Because of the Internet everybody sees the same stuff. You can buy the clothes of New York, even if you're not living there. So I think that the accessibility, in this case, drives buying choices more than anything else.

In poor Rosamond's mind there was not room enough for luxuries to look small in.

An enlightened mind is not hoodwinked; it is not shut up in a gloomy prison till it thinks the walls of its dungeon the limits of the universe, and the reach of its own chain the outer verge of intelligence.

We either put out 6 different flavors of jam or 24 different flavors of jam and we looked at 2 things. First, in what case were people more likely to buy a jar of jam?

To someone with a hammer, everything looks like a nail.

I make different choices in regards to the stories I want to be a part of. In my mind, it's a totally different medium. Commercials are little skits, and movies are stories; I became a little more picky in my choices for stories that I wanted to be involved in.

Today, people no longer go out with a total look or ensemble taken straight from the runway. Customers mix and match between labels and between price points. The idea is to create something for yourself: what you want, and how you want it. I realize that shoppers want more flexibility and choice now.

It is surely very narrow policy that supposes money to be the chief good.

Consumers fall in love with a brand and it's important for a brand to develop and stretch itself to provide for their consumers. I don't suspect that a customer will walk into a store to buy a pair of jeans and end up buying a sofa, but it's about providing loyal consumers with a choice to create a lifestyle.

The thing about new things is you feel new when you buy them, you feel as though you are somebody different because you own something different. We are our possessions, you know. There are people who get addicted to buying new stuff. Things. Piles and piles of things. But the new things become old things so quickly. We need new things to replace the old things.

Corn and bean people, I'm afraid, have extremely specialized minds.